Not just entertaining to watch but very inspiring and very relevant to game design. This presentation contains some fantastic examples of creativity, human-centered design, rapid prototyping and iterative development…
The speaker, Tim Brown, is CEO of a company called IDEO. It’s worth exploring their website for a while. From an article written by Tim Brown for the Harvard Business Review:
The myth of creative genius is resilient: We believe that great ideas pop fully formed out of brilliant minds, in feats of imagination well beyond the abilities of mere mortals. But what the [...] team accomplished was neither a sudden breakthrough nor the lightning strike of genius; it was the result of hard work augmented by a creative human-centered discovery process and followed by iterative cycles of prototyping, testing, and refinement.
The design process is best described metaphorically as a system of spaces rather than a predefined series of orderly steps. The spaces demarcate different sorts of related activities that together form the continuum of innovation. Design thinking can feel chaotic to those experiencing it for the first time. But over the life of a project participants come to see [...] that the process makes sense and achieves results, even though its architecture differs from the linear, milestone-based processes typical of other kinds of business activities.
Hey, my name is Marek Bronstring and I'm Head of Content at Sega. You're looking at my rarely-updated game design blog. I think this sidebar needs some more text so let me tell you what my top favorite animals are: 1) meerkats 2) 
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